Engage 101: Audience Building Masterclass with Brian Newman

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Mon, 02/22/2010 - 7:30pm
DCTV, 87 Lafayette Street, NYC

Filmmakers today must think about audience engagement from day one.

What are the best strategies for building an audience both online and off? What’s a fair offer, and what are some of the myths around distribution? What are possibilities for self-distribution? What’s all this talk about transmedia and participatory audiences?

Brian Newman will help you think about a range of plans for your film and workshop distribution plans for some films in the audience - as a group, because the audience is also the expert.

Regardless of your approach to distribution, knowing your audience and the best strategies to engage them is crucial. After all, you aren’t just building an audience for your film, you’re building a fan base for your future.

Brian Newman is the founder of sub-genre consulting, helping filmmakers and organizations to distribute content and connect with audiences through innovative uses of new technology. Brian was most recently CEO of the Tribeca Film Institute, and has been the executive director of Renew Media and IMAGE Film & Video Center. He speaks regularly on new media, audience development and the future of the industry, and contributes to a blog on these subjects at Springboardmedia.

Presented by DCTV & Shooting People

$8 DCTV & Shooting People Members
$10 IFP & NYWIFT Members
$15 General

You may also be interested in our Distribution Strategies Workshop on Sat 2/20.

Tickets have ended for this event.